Look for routines, not just population
Coffee demand is strongest when the location sits inside repeat routines. Offices, apartments, transit stops, schools, gyms, and morning commute paths often matter more than raw city population.
Income should fit the concept
A premium coffee shop needs enough customers who will pay for specialty drinks and repeated visits. A value-focused cafe may have a broader audience, but still needs speed, visibility, and convenience.
Check age, renter share, and work patterns
Younger professionals, renters, students, and hybrid office workers can support different coffee occasions. Pair demographics with field observation before relying on the data.